Placement Starts the Process

Imagine this: you hire the world’s number 1 salesperson to work for your company. Once she is hired, you take her and stand her out in the middle of an empty parking lot at an old, abandoned mall. What good does that do? Even if she IS the best in the world, it’s really hard to bring in sales when there is no one to sell to. The same applies for your ad placement.

You can create the most persuasive ad the senior citizens industry has ever seen, but if you run it in a magazine that focuses on bikinis you aren’t going to get a large response. Why? Most seniors aren’t in the market for bikinis. The ad has to be placed where your target audience will see it. Better to run that seniors ad in magazines, Ezines and Web sites that cater to those over 60.

Put It All Together

Once you put it all together… writing an ad that makes your target audience drool, then placing it right in front of their face, you have an exceptional combination that will pull given proper time. Most statistics claim that it takes about 7 impressions before a customer even notices your ad. Before deciding that you haven’t done something right, give your combo time to work.

Copywriting alone won’t do it. Placement alone won’t do it. You’ll have to experiment a little to find the balance that works right for your product or service. Once you do, just sit back and watch the business roll in!