ALLinONE Marketing, Advertising & PR
PO BOX 590 - Pewee Valley/Louisville, KY 40056
Copyright 2009
Essential Information for your Marketing Plan (scrolls left to right)
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VISION
and MODEL
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GOALS and OBJECTIVES
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IMAGE
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PRODUCTS AND SERVICES
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PACKAGING
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TARGET MARKET
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CUSTOMERS
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FEATURES
and BENEFITS
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COMPETITION and VALUE PROPOSITIONS
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BRAND, SLOGAN and LOGO
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MARKETING (advocates)
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MARKETING (tactics/options)
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ADVERTISING
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vision
statement
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mission
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principles
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values
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biz model
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goals
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objectives
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strategy
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positioning in marketplace
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image
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brand
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community
involvement
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customer oriented message
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product or service
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percentage of biz
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description
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profit margin
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product or service name
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product
or service #s for package
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why is this a good idea?
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details
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demographic
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demographic 2
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demographic 3
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who are the customers?
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label the hierachy of the customers with numbers
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who is paying
the bill?
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product/service or package
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features
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benefits
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competition name
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description
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points of parity to competition
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value proposition
over competition
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unique selling proposition
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brand ideas
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slogan ideas
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logo ideas
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who are your advocates?
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why?
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strategy
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tactic
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media
type
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why this type?
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prioritize by number
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why priority?
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demographic
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customer profile
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media type
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what are you selling?
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tag line
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tactic
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strategy
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expertise |
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Who
is the primary target audience? Secondary? Tertiary? (are you sure?) |
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leadership |
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segment |
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visibility |
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physical
description |
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tangibility |
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mental
description |
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partnership |
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educational
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competition |
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political
challenges |
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appearance |
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ethnic
challenges |
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ethnic
benefits |
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household
income |
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target
areas |
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